Media Planning is a key part to the success of any media project. What if one day, all forms of media and electronics just failed? Would society know how to react and go back to their old ways, before any form of technology truly existed? As a group we are pondering this very question. We are looking to make a movie documenting the possibility of this happening and the outcome of it. Would the world be left in chaos? How would society respond, and what actions will be taken? We are essentially trying to reach out to teens, and show them that there is a harsh reality behind the electronics that they use on the daily. We will also be reaching out to an older generation for our funding. College kids are often not looking to spend money on funding something like this, so we will be looking for the help of another audience. Our film will follow three strangers and the effect that the crash will have on their lives. There will have to be major life changes and society will have to adapt back to its old ways, before technology consumed the world! We will promote our project through various social media websites and newsletters. We will advertise in various ways to get the word out about it.